We believe BCI or Better Cotton initiative holds great promise for sustainable production of cotton across the world. It is an idea to bring good farming practices to cotton producing countries and to promote a special collaboration amongst the farmers of the region to share these practices with each other. So, with lesser inputs a farmer is able to gain better output. This results in lesser harmful impact on the environment and better livelihood for the farmer communities, a Win-Win situation.
give BCI a relatively higher potential to grow amongst all sustainable initiatives related to cotton.
Staying true to our commitment we sourced 12% BCI cotton for our total production in year 2012 which was quite high for a denim producer around the Globe, and we are not looking back. In future we want to take this figure to 30% by 2017.