sweet songs in real softness spun from harmony of tech and nature
There are many different ways to make denim softer. What if we put them all together to create the ultimate fabric of luxurious smooth comfort?
Start with another sustainable plant fiber known for its caress. Blend in cotton for enhanced breathability and moisture management. Spin it in the best way to enhance all that potential. Weave and treat for great long-lasting softness. And take advantage of the excellent recovery this adds in stable stretch performance.
Then admire the amazing luxurious comfort you can create in a full range of men’s and women’s weights.